Our Story

For more than 20 years, the leadership team at Sales Momentum has worked with Fortune 500 companies to improve sales productivity. We have learned what it takes to make a difference.

Sales Momentum is comprised of a unique set of individuals including the principals – Richard Ruff, author and sales effectiveness consultant, Janet Spirer, business school professor emeritus and author, and Steve Gielda who has extensive sales and sales management experience. Over their careers they have directed large-scale sales force projects for market leaders such as UPS, Boston Scientific, RR Donnelley, The Washington Post, and GE. They are supported by a cadre of talented consultants, designers, and facilitators who have an established track record of success in complex sales force projects.

Today being good is not good enough. Your sales force must be a competitive advantage, rather than one that simply can sell one. To achieve this goal the Sales Momentum offerings represent a new generation of sales training programs built for today's hyper-competitive marketplace. They are based on the best practices that have emerged from our twenty plus years of work with the organizations that are getting it right. Sales Momentum looks forward to working with you in building your world-class sales force. In electing to participate in a Sales Momentum engagement, you will have taken the first step towards building a partnership, not just made the down payment on another sales training project.